We embarked on designing a space and logo with a view to creating a place where agricultural areas, consumers/local community, and JA Chiba Tokatsu can connect in a more accessible manner. This linkage is represented in a logo featuring earth, a crop, and a spoon used by people intersecting with each other. At this venue centered around an open kitchen, visitors can enjoy local ingredients to the fullest extent. For the shop’s interior, we opted not to employ decorations and colors in order to make the appeal and freshness of products stand out.